Jack White will officially launch Third Man Records’ own vinyl pressing plant, Third Man Pressing, on February 25th at the label’s Detroit location. The facility, located in the city’s historic Cass Corridor neighborhood, houses “eight of the first newly built presses in 35 years” and will be capable of churning out 5,000 records in an hour-span.
The pressing plant, the “only fully climate-controlled pressing plant work environment in the world,” will operate using an environmentally friendly “closed-loop, chilled-water system that maximizes water sustainability,” according to an announcement on the label’s official site.
The opening day celebration will include performances, exclusive merchandise and the sale of limited-edition vinyl and the first records pressed at the plant. The limited-edition releases include the White Striples’ self-titled debut LP and follow-up De Stijl, Detroit gospel group the Johnson Family Singers’ Don’t Let the Devil Ride and a split 12-inch from Destroy All Monsters and Xanadu.
The manufacturing facility will press vinyl for both Third Man Records releases and outside labels. The staff will offer a public viewing platform seven days a week, with in-depth tours available in the future. In a statement, Third Man said the plant furthers the company’s goal of “bringing the tangible, the unexpected, and the beautiful back into the business.”
White and Third Man continuously push the limits of the vinyl experience: Last summer, the label made history by playing the first phonographic record in space.